Most People Are Unlikely to Revisit Your Webpage Without a Reason

August 29, 2008 |

by Markku Saastamoinen

Unfortunately, most people are unlikely to revisit your web page without a compelling reason. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. As any good webmaster realizes, if 1,000 visitors visit your site and never come back, they take all the potential revenue they could spend with them.

For example, if you have 1,000 visitors visit your website in a day, you will likely never see them - or their potential spending money - again. A good website owner would be able to make some of those visitors into customers. Still, if you want your customer to comeback, you need to convince them to join your mailing list!

Many argue that unique web content will translate into repeat business, but this is not the case. The real, long-term solution lies in converting your visitors into subscribers of your mailing list. Before your visitor leaves, he or she should be enticed to join your mailing list through a simple opt-in. You’ll need both the visitor’s name and the email address to be gathered on the opt-in form.

A mailing list is great because it allows you to communicate with a visitor to your site through email without spamming them. Whether a new offer or the same product, you can reach potential customers this way. As with any website owner, you’ll want to maximize the potential income you could earn, and you could do this by increasing the number of visitors who become subscribers.

There is no better way to follow through with a potential customer than through the email provided by your mailing list. You want to try to sell your product through these subscriptions. Of course, the goal is to get the subscribers to become repeat visitors, or customers, and thereby earn you revenue.

Many enjoy the fruits of this viral marketing through article writing. Your worth and knowledge about the field you are in can be dazzlingly apparent in the articles.

Article writing is great because it allows you to attach a resource box that will ultimately help you build your mailing list. This tool, also called a bio box, should include information about you, such as what your site is about, and the URL of your site. As the point of the article was to get more subscribers to your mailing list, your URL should point to the landing page where new visitors can subscribe to the mailing list.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. You will have then completed the easiest viral marketing you can do. Always including the important details about your website with the article writing is an essential step in making this work.

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